Director of Annual Fund

Company: Jobleads
Location: Avon
Posted on: June 9, 2021

Job Description:

Attachments: Please include your resume and up to two additional documents. Add File Reports to: Director of Alumni & Development Job Summary: The Director of Annual Fund will oversee all aspects of Avon Old Farms School annual giving efforts. With a robust constituency that can be quantified with over 18,000 constituents in school's alumni and development database, s/he will be an innovative and proactive fundraiser who is responsible for increasing annual giving revenue, broadening the base of support, and strengthening the major gift pipeline. Position Requirements: Oversee a strategy to grow the number of annual fund supporters each year by acquiring, retaining and upgrading donors. Design and manage an integrated multi-channel marketing strategy of outbound programs (direct mail, email, text, and social media) and inbound programs (websites, giving forms) that engage donors through one-to-many marketing channels and ultimately moves them into personal relationship-based development efforts. Enhance the annual giving department's use of digital marketing (e.g., email, text, websites, social media) and analytics (e.g., predictive modeling, social media data mining) to improve segmentation and messaging and to create a personal and positive experience for donors. Benchmark and continually improve the health of all annual giving programs and channels collectively, identifying points of weakness to address and points of strength to build upon. Develop and implement long-term and short-term strategies to reach established Annual Fund goals as established by the Board of Directors. Develop benefit programs and special engagement opportunities that encourage mid-level gifts and move donors to higher levels of annual giving. Increase yearly annual fund revenue by generating regular giving to Avon Old Farms School while broadening the base of support. Develop strong solicitation, engagement, and stewardship programs for key constituencies (e.g., class ambassadors, National Council, alumni, parents, grandparents, and friends). Work collaboratively with the Director of Alumni & Development, and Director of Institutional Advancement, to evolve how Avon Old Farms School strategically focuses on reunion giving and participation. Collaborate with the Marketing & Analytics Manager on ways to steward and engage all generations of alumni. Oversee, collaborate, and be accountable for the annual Donor Report. Work with internal and external campus partners (e.g., Head of School, Board of Directors, Business Office, Deans, academic and athletic departments) to ensure personal and consistent messaging and positive donor experiences. Benchmark and continually improve non-gift transaction metrics within the overall marketing funnel (email open rates, email click-through rates, landing page conversion rates, transaction page abandonment rate. Benchmark and continually improve active engagement of Avon Old Farms alumni and key constituencies, including volunteering, organizing a fundraising event, or attending an event. Develop a long-term roadmap for achieving annual giving performance goals, while also implementing the short-term strategies that address immediate strengths and weaknesses of the programs as they develop. Collaborate within the Alumni and Development Office, Business Office, as well as with colleagues in the Communications and Marketing Office to ensure that the school's brand and overall marketing and communications strategy is used consistently and effectively. Perform other duties as assigned. Qualifications & Experience Comprehensive knowledge of multi-channel marketing including traditional channels (e.g., direct mail, telemarketing) and digital channels (email, text, websites, social media) Data analysis for traditional and digital marketing efforts, including email and landing page performance, website analytics, direct-response performance, and overall revenue performance Network with colleagues across the industry to identify best practices Expertise in Microsoft Excel, Word, PowerPoint, Adobe Acrobat, database management, and the internet is required in all aspects of normal daily activities. Position requires excellent attention to detail, confidentiality and ability to work in a diverse environment. Proven skills in teamwork, collaboration, mentoring and motivating team members. Five plus years fundraising experience, preferably in a college or secondary school setting. Strong organizational and interpersonal skills. Strong written and verbal communication skills. Position requires ability to work in a diverse environment with a variety of people. Flexibility to work evenings and weekends as necessary. Competence with Blackbaud products or some type of relationship management database preferred. Appreciation of the mission of private boarding schools is essential. The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the job. Avon Old Farms School does not discriminate on the basis of sex, race, religion, color, sexual orientation, or national or ethnic origin in the administration of its policies and programs. Candidates are selected by their qualifications to meet the needs of the position. Rancho Murieta Community Services District 1 Week Ago Rancho Murieta Community Services District 1 Week Ago Carolina Small Business Development Fund 2 Weeks Ago BACK TO TOP Powered By 66 George Street Charleston, South Carolina 29424 843.805.5507

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